Archetype bridges the gap between art and fashion; curated by LukasLiu, a clothing brand based in Atlanta, and ArrogantKei, an enigmatic digital artist from the same city, it is the intersection of design and function. ArrogantKei took the internet by storm with art that evoked emotion in a new way, and built out landscapes and worlds that people had never been able to experience before. It was an entirely new way to “feel” art. In the same manner, LukasLiu as a brand has broken the status quo of what fashion is supposed to be, and has put clothing in a space where it is meant to be understood, to be felt, and not just be worn. Archetype showcases their latest collaboration and highlight the gritty nature that is attached to both the art and fashion world, and how something can shine through it all.
Cinematographer: Mars Hogan
Client: ArrogantKei, LukasLiu